May 25, 2024
Seyed Mehdi Mirmehdi

Seyed Mehdi Mirmehdi

Academic rank: Assistant Professor
Education: Ph.D in marketing
Faculty: Literature and Human Sciences


  • PhD. in Marketing Management , Isfahan University , iran (2012 - 2016)
  • MSc. in Industrial Management , Tarbiat Modares University , iran (2009 - 2012)
  • BSc. in Industrial Management , Tehran University , iran (2005 - 2009)

Research activities

Journal articles
Seyed Mehdi Mirmehdi (2024) Investigating the influence of service quality on loyalty in banking industry: the role of customer engagement international Journal of Services, Economics and Management: 15; 1-18
Seyed Mehdi Mirmehdi (2023) Investigating factors influencing the offer of motor oil brands by Iranian auto services using a fuzzy Delphi approach Automotive Science and Engineering: 13; 4205-4217
Seyed Mehdi Mirmehdi (2023) Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules مدیریت تبلیغات و فروش: 4; 370-390
Seyed Mehdi Mirmehdi (2023) Factors Influencing Electronic Brand Love and E-Loyalty journal of information technology management: 15; 138-163
Seyed Mehdi Mirmehdi (2022) Use of Social Media Functionality for Improving Information Sharing, Problem-Solving, and Co-Production in a B2B Context Iranian Journal of Information Processing & Management Quarterly: Vol. 37, No.3; 105-145
Seyed Mehdi Mirmehdi (2022) Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes International Journal Of Business Governance And Ethics: Vol. 16, No. 2; 158-175
Seyed Mehdi Mirmehdi (2022) Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude Journal of Islamic Marketing: 14; 250-272
Seyed Mehdi Mirmehdi (2021) Examining the role of user experience with branded apps in continuance use intention International Journal of Electronic Customer Relationship Management: Vol. 13, No. 1; 81-97
Seyed Mehdi Mirmehdi (2017) Investigating the effective factors in users’ satisfaction with social network sites International Journal of Electronic Customer Relationship Management: 10; 179-197
Seyed Mehdi Mirmehdi (2017) Structural equation modelling of customer attitudes towards social network advertising: a case of Iranian social networking site International Journal of Business Excellence: 12; 469-488