This thesis applies Norman Fairclough's Critical Discourse Analysis (CDA) theory to Aldous Huxley's Brave New World to examine the relationship between language, power, and ideology. By utilizing Fairclough’s three-dimensional CDA model – description, interpretation, and explanation – this research connects micro-level linguistic features to broader socio-political themes and the relentless pursuit of technological progress. At the level of description, the study focuses on euphemisms, dysphemisms, metaphors, symbols, pronouns, and modality and reveals how language enforces social control and contributes to the novel’s depiction of a highly conditioned and manipulated society. At the interpretation stage, the thesis examines Brave New World through Fairclough’s four questions: What’s going on, who is involved, in what relationships, and what role does language play? This stage analyzes how discursive practices reveal power relations and ideological constructs embedded within the text. At the explanation stage, the focus shifts to connecting linguistic features to societal structures, showing how the novel’s discourse sustains capitalism and consumerism. Special attention is given to Huxley’s use of wording, overwording, and grammatical modes like passive and active constructions, which support the novel’s critique of totalitarian governance, dehumanization, and the commodification of human life. This thesis argues that Huxley’s language reflects ideologies governing the World State, linking the pursuit of pleasure to capitalist consumerism. This research shows how Brave New World warns us about the dangers of capitalism. It explains how consumerism takes away individuality and stops people from thinking critically by controlling how language is used.
