Background and Purpose: Growing environmental awareness among consumers and corporate environmental responsibility are prompting enterprises to pay more attention to green operations. Green practices, such as green product development (GPD) and green marketing strategies, impact the sustainability of a supply chain. The present study aims to identify the factors that influence the attitudes of sports managers toward green marketing strategies in the sports federation for the enable. Method: The present study utilized correlational research, and the required information was collected cross-sectionally. The statistical sample for the current research comprised 102 managers and experts from the sports federation for the enable. A researcher-designed questionnaire was utilized to evaluate managers' attitudes. The questionnaire comprised 47 questions, and experts deemed its validity and reliability acceptable. Hajipour et al. (2017) used a questionnaire to evaluate green marketing strategies. This questionnaire consists of 24 questions and 5 components (green pricing, green products, green distribution, green promotion, and green decision). Pearson's correlation coefficient and multiple regression tests were used to analyze the data. The data was analyzed using SPSS version-22 software. Results: The Pearson correlation coefficient test results indicate a significant relationship between the green marketing components with managers' attitudes (P<0.05). The results of the multiple regression test showed that the components of green price (F=4.252, P=0.001), green distribution (F=3.157, P=0.021), and green promotion (F=5.361, P=0.001) are significant and explain the most variance related to managers' attitudes. Conclusion: The results indicate that components of green price, green distribution, and green promotion are explained the most variance related to managers' attitudes. Considering that the components of green marketing have an impact on the attitudes of federation managers, it is suggested that other researchers explore additional factors by incorporating variables such as green loyalty and green satisfaction to further elucidate the factors influencing this issue.
