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Seyed Mehdi Mirmehdi

Seyed Mehdi Mirmehdi

Academic rank: Assistant Professor
ORCID:
Education: PhD.
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Faculty: Literature and Human Sciences
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Research

Title
بررسی عدم اطمینان و رضایت مشتریان در صنعت بانکداری: نقش سکوت سازمانی در قبال مشتری، ریاکاری سازمانی و بی مسئولیتی اجتماعی شرکت ها
Type
JournalPaper
Keywords
customer satisfaction; customer uncertainty; organisational silence towards customer; organisational hypocrisy; corporate social irresponsibility
Year
2023
Journal International Journal of Business Innovation and Research
DOI
Researchers Seyed Mehdi Mirmehdi

Abstract

The purpose of this paper is to investigate the effect of organisational silence towards customer, organisational hypocrisy and corporate social irresponsibility on customer uncertainty and satisfaction. A cross-sectional research design, drawing upon a questionnaire survey was employed to collect data from a sample of bank customers in Iran. Structural equation modelling was performed to test the relationship among the research variables using findings from the 1,095 participants. The results revealed that organisational silence towards customers, organisational hypocrisy and corporate social irresponsibility positively influenced customer uncertainty and satisfaction. In addition, customer uncertainty was a direct antecedent of customer satisfaction. This study contributes to the literature of customer satisfaction in the banking industry by being the first to investigate the simultaneous impact of organisational silence, organisational hypocrisy, corporate social irresponsibility and customer uncertainty on customer satisfaction